Why should you believe any of this?
Socratics is run by Andrew Serednyj who has twenty years experience, first as an account planner / planning director at Lowes, Saatchi, CDP, Bates & McCanns - and for the past few years as a consultant and researcher. Working with additional freelance research talent we will seek to deliver the philosophy and promises contained in this website.
Client experience runs the full gamut of brands and companies: Tesco, Southern Comfort, Wickes, The National Lottery, Scottish Courage, Gallaher Tobacco, B&Q, Birds Eye, Reckitt Benckiser and InBev.
This experience includes conducting research and analysis; commissioning it, viewing it and listening to it being debriefed. Crucially, it also means being in the meetings when you decide what you think of the research: how you might use it and present it to the sales director, who thinks all marketing is rubbish, or the finance director, who sees it purely as a cost.
Our experience over the years means we avoid rushed interpretation in the viewing booth after the first group or the misinterpretation of which data drives which outcomes.
We have developed and refined a deep appreciation of what is needed to make research and analysis really work.