Qualitative Research
Many companies accumulate a vast store of marketing and consumer data; Nielsen, U&As, sales data, tracking, pricing information, competitor activity, media figures, etc. Often this store of information and potential insight simply sits there, being updated frequently, confirming prejudices or establishing new ones, but rarely interrogated to yield new thinking.
This is where a new perspective can add illumination.
Do you need to grow ever more penetration for your brand or is gaining further frequency of purchase a more profitable route?
What impact do competitor activity or price promotions have on your business?
Would concentrating on trade marketing be of greater benefit to your business than going the consumer route?
Statistics are not damned lies they’re often damned valuable if looked at insightfully and this is what Socratics analysis seeks to do. You dump the data on us, with the business and brand issues that are concerning you and we get the data to talk to the issues.